Monday, March 18, 2013

What do Sheryl Sandberg and Kate Upton have in common?

A regular chick’s take on Lean In



I am not a career woman. I enjoy my work, I take it seriously and do a good job, but I’m under no delusions. I have a B.A. from a small Liberal Arts university. I’ve never made six-figures. I am working, right now, part time from home. Really, a nobody. And yet, Sheryl Sandberg’s Lean In had something for me. I like to take lessons from wherever I can find them.

I’ve been enjoying the many reviews and online discussions about the book, and I  understand, even if I don’t necessarily agree with, many of the criticisms. Other, though, seem preemptively dismissive and angry, as this Salon piece notes.

One of the best commentaries I read on Lean In came from Penelope Trunk who observed, “Sheryl Sandberg is such an incredibly aberrant example of women at work…She is great. Smart. Driven. I get it. I am doing a life that she would hate. I thought I was a high performer, but Sheryl Sandberg has no time for people like me. I spent so many years working hard to get to the top, but the truth is that I’m not even close. I was never in the running. I am nothing like Sheryl Sandberg.” Trunk added, “Sheryl Sandberg gives up her kids like movie stars give up food: she wants a great career more than anything else.” Harsh, I know, but I don’t think she meant it in a mean way or meant that Sandberg doesn’t love her kids. She’s just…different.

I always used to think, regarding women who felt bad that they didn’t measure up to models and actresses, that they were out of their minds even thinking they were in the same league with these women to begin with. Women like Sports Illustrated Swimsuit Edition cover girl Kate Upton. The complaints about “the media” and women’s body image never quite resonated with me because I had already faced the reality: I am not a super model. Surely, most other women must know this too, shouldn’t they?

I once read a book called The Secrets of Skinny Chicks and found, really, no secrets, but just what one would expect. These women worked out a significant amount of time and they really, really watched what they ate. As one reviewer said “…this book absolutely does not pretend that you can be a Size 6 US without considerable deprivation; we’re talking 1200-1600 calories a day AND a two hour cardio and weights program, ladies. It’s also honest about wishing it could hate food; this is really not the book for anyone with much gusto about mealtime…” I kind of know. Before I had a kid, I worked out, actively, a couple hours a day, plus briskly walked a round trip of four miles to work. I just didn’t have that much else to do at the time. My life is different now and I accept it. You have to put in a certain amount of work to get certain results.

The same goes for careers. When Sheryl Sandberg was at Harvard, I was waitressing, partying, taking classes a couple at a time at community college and otherwise meandering through my twenties. I somehow made it out the other side with a degree and was able to hold decent jobs, but I don’t expect to be the billionaire superstar Sandberg is (by the way, she was also an aerobics instructor at one point). It really wouldn’t be fair. I can still learn from her, though, just like women can learn from the “Skinny Chicks,” super models and Upton, whose trainer describes her daily double sessions and multiple cleanse diets. Sandberg talks about going home for dinner at 5 and having taken a 3-month maternity leave like these were major breakthrough concessions she made for her family. The dedication to her work and the intensity with which she works is extraordinary and more than I’d be willing to put in, just like double workout sessions and super-strict diets are more than I’m willing to do to look a certain way.

As an aside, Upton’s trainer defends her “porkiness,” which, of course, is laughable, except that I can see that as lean and sexy as she is, Upton is fleshier than many other SI and Victoria’s Secret models. She’s somewhat approachable. Just like Sandberg.  In Lean In, her voice is friendly and diplomatic as she nods to caregiving being important and acknowledges “Many people are not interested in acquiring power, not because they lack ambition, but because they are living their lives as they desire. Some of the most important contributions to our world are made by caring for one person at a time…”

Understanding I’m not Sheryl Sandberg or Kate Upton, and not in their league, I can take notes from aspects of their successes I may be interested in achieving for myself to a lesser degree, keeping in mind the reality that I don’t have the will (or genetics or background at this point in my life) to take it to that level. I can still work out regularly and cut out extra junk and be in nice shape. I can speak up in business situations, be confident and lean in, where appropriate for me, and improve my place in the work world.

So with that, I’ll share some of the best points of Lean In that are applicable to women (anyone, really) in most jobs.
If you want or need something, ask for it. It never occurred to Sandberg, or anyone else at Google, that maybe pregnant employees could use parking spots closer to the building—until, that is, she got pregnant. After a mad rush to the office from a far flung spot, naseuous, she marched into Sergey Brin’s office and made her request. The company set up special parking for pregnant employees. Of course, you might get an answer of no, but you won’t know unless you ask.
Sit at the table. Sandberg tells of a Facebook meeting she hosted for Treasury Secretary Tim Geithner in which women on Geithner’s team hung back not even sitting at the table with the rest of the group—even when personally invited to sit there by Sandberg herself. I mean, really, I’m just a schlub and I know better than that. If there’s seats, take one. If you’re invited, gosh, it’s weird and rude not to take one. But, apparently the inferiority complex is so deeply ingrained into some women that they need extra cajoling.
When you don’t feel confident fake it. Pretty straightforward, read the book for more nuance.
Take initiative. Sandberg says, “The ability to learn is the most important quality a leader can have.” She cited data from Hewlett Packard that men will apply for a position if they meet 60 percent of the requirements and women only apply when they think they meet 100 percent of the criteria needed. “Women need to shift from thinking ‘I’m not ready to do that’ to thinking ‘I want to do that—and I’ll learn by doing it,’” she says.
At my first job out of college I was hired as a Communications Coordinator making 30K. I quickly realized I could easily do what they expected and was always asking for more work. I got sick of asking for more so instead I just started looking for things the organization needed and doing them. I took over the website (it was 1999 and having taken one web design class in college, I knew more than anyone else there at the time). Soon after, I outlined what I had been doing, suggested a title change and raise to 45K and they agreed. That’s my little pond story of initiative. As Sandberg notes, “…opportunities are not well defined but, instead, come from someone jumping in to do something. That something then becomes his job.”
Understand and work the system, even if the system is wrong. Sandberg discusses the many challenges women face with regard to powerful women being not well-liked and the trap of women who are nice being assumed incompetent and women who are competent assumed not nice. She acknowledges this is not right, but gives great advice on walking the line, nonetheless. Using a negotiation as an example, she advises women to “think personally, act communally,” prefacing the negotiation by explaining they know women often get paid less than men so they are going to negotiate rather than accept the original offer. “By doing so, women position themselves as connected to a group and not just out for themselves, in effect they are negotiating for all women.” Sandberg advises the use of the word “we” instead of “I” whenever possible. She warns, though, that a communal approach is not enough and women must also provide a legitimate explanation for the negotiation.
Combine niceness with insistence. This piggybacks on the previous idea. Sandberg cites Mary Sue Coleman, president of the University of Michigan, who says this means being “relentlessly pleasant.” This involves “smiling frequently, expressing appreciation and concern, invoking common interests, emphasizing larger goals” and approaching situations as solving a problem as opposed to being critical.
Speak up, stand up. Sandberg talks a lot about how men in power can help women by standing up for them in key situations and she gives many encouraging examples of when this was done for her. She notes Ken Chenault, CEO of American Express, as a leader in this area who acknowledged that “in meetings, both men and women are likely to interrupt a woman and give credit to a man for an idea first proposed by a woman.” Chenault stops meetings to point this out when he sees it—making quite an impression coming from the top. Sandberg advises that anyone can do this, though. “A more junior woman (or man) can also intervene in the situation when a female colleague has been interrupted. She can gently but firmly tell the group, ‘Before we move on, I’d like to hear what [senior woman] had to say.’” Sandberg explains that this not only benefits the senior woman who was interrupted but boosts the junior woman as well, because speaking up for someone else demonstrates a communal spirit—and confidence—and shows the junior woman is both competent and nice.
In Lean In, Sandberg acknowledges the systemic issues women face that can make it more difficult to rise to the top, but also offers a useful mix of overarching ideas for society with nuts and bolts tips for women at work. Just like with the Skinny Chicks‘ secrets and a glimpse into Upton’s regimen, I can incorporate those ideas that fit my lifestyle, not expecting to find myself on the cover of Sports Illustrated’s Swimsuit Edition or in a C-Suite, but inspiring me to run that extra mile or to speak up with confidence on something I’m knowledgeable about with colleagues.